Marketing

This page contains resources about Marketing and Branding.

General

 * Lean Marketing
 * Agile Marketing
 * Business-to-Business (B2B) Marketing
 * Business-to-Consumer (B2C) Marketing
 * Growth Hacking
 * Growth Marketing
 * Traction
 * Marketing Campaign
 * Public Relations (PR)
 * Offline Advertising / Offline Marketing
 * Print media (for example newspapers, magazines, flyers and brochures),
 * Radio and Television advertisements
 * Mobile phone messages (SMS and MMS) and callback
 * Online Advertising / Online Marketing / Internet Advertising / Internet Marketing
 * Affiliate Marketing
 * (Digital) Display Advertising / Banner Advertising
 * Email Marketing
 * Search Engine Optimization (SEO)
 * Search Engine Marketing (SEM)
 * Social Media Marketing
 * Video Advertising
 * Content Marketing
 * Influencer Marketing
 * PPC Marketing (i.e. Pay-Per-Click)
 * Digital Marketing
 * Online Marketing
 * Radio and Television advertisements
 * Mobile phone messages (SMS and MMS) and callback
 * Brand Marketing
 * Word of Mouth (WOM) Advertising

Tools

 * Content Management System (CMS)
 * Customer Relationship Management (CRM)
 * Chatbots

Marketing Strategy

 * Marketing Plan
 * Marketing mix (or "Four P's")
 * Product
 * Price
 * Place
 * Promotion
 * Unique Value Proposition (UVP) / Customer Value Proposition (CVP)
 * Value Parity and Value Wedge
 * Marketing Research / Market Research
 * Competitive Positioning
 * SWOT Analysis (i.e. Strengths, Weaknesses, Opportunities, Threats)
 * Branding
 * Logo
 * Mission and Vision Statements
 * Values
 * Tagline and Slogan (i.e. mini-mission statement)
 * Brand Positioning Statement
 * Brand Messaging
 * Brand Promise
 * Marketing Metrics:
 * AARRR Framework (i.e. Acquisition, Activation, Retention, Referral and Revenue)

Books

 * Weinberg, G., & Mares, J. (2015). Traction: How Any Startup Can Achieve Explosive Customer Growth. Penguin.
 * Moore, G. A. (2014). Crossing the Chasm. 3rd Ed. Harper Business.

Software

 * Atlassian: Jira, Confluence, ...
 * HubSpot
 * Intercom
 * ChatBot
 * Sumo
 * Kommunicate
 * SEMrush
 * Hotjar
 * Matomo
 * Smartlook
 * Rebrandly
 * Replug
 * PixelMe
 * RetargetKit
 * Mixpanel
 * PathFactory
 * Optimizely
 * Acquisio
 * Marin Software
 * Segment
 * Leadfeeder
 * Google Analytics

General

 * Growth Marketing
 * Marketing (HubSpot) - Blog
 * How to Launch a Marketing Campaign for Your Small Business in 7 Easy Steps
 * How to Create Your First Marketing Campaign
 * Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them
 * Why Using a No-Reply Address Is an Email Marketing No-No
 * The NoReply Dilemma: Best Practices For Your Email Strategy

Analytics & Digital Marketing Tools

 * 1,000 Free Digital Marketing Tools And Resources
 * 48 Best Online Marketing Tools to Boost Your Business [Many Are FREE ]
 * 51 Digital Marketing Tools Used By Experts In The Field
 * Top 100 Digital Marketing Tools for 2020
 * 50+ Free Marketing Tools Every Digital Marketer needs
 * The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools
 * 12 Best Hotjar Alternatives You Should Use
 * Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
 * Install Intercom on your WordPress site
 * HubSpot WordPress Plugin
 * 5 Best Heatmap Plugins for WordPress
 * The 16 Best WordPress Analytics Plugins in 2020
 * Enhanced Ecommerce Google Analytics Plugin for WooCommerce
 * 15 Best WordPress Plugins for Increasing Traffic to Your Blog
 * The Ultimate Link Sharing, URL Shorteners, Pixel Retargeting, & UTM Parameter Guide

Marketing Strategy

 * The Basics of Branding
 * What Is Branding And Why Is It Important For Your Business?
 * The definitive guide to branding
 * Why Your Brand Needs a Tagline and Slogan in 2020
 * 50 Best Advertising Slogans of Modern Brands
 * 27 Companies With Really Catchy Slogans & Brand Taglines
 * 15 Perfect Tagline Examples from Brands of All Sizes
 * How to Create Brand Messaging that Really Resonates
 * 5 Examples of Strategic Brand Messaging
 * How to Craft Your Brand Messaging (With Free Template)
 * How to Craft Brand Messaging Your Target Audience Will Love
 * The 9 essential components of brand messaging
 * Brand Positioning and Messaging: More Than A Mission Statement
 * Marketing Foundations: Brand, Positioning and Messaging
 * Positioning vs. Messaging
 * How to Write a Brand Positioning Statement With Steely Confidence (and Examples)
 * Positioning Statement Vs. Value Proposition
 * Brand Positioning Statements (with 8 Examples)
 * How to Create Strong Brand Positioning in Your Market
 * Craft a Positioning Statement With This Template & Examples
 * How to write a brand positioning statement
 * Branding vs. Positioning. Is there a difference and why does it matter?
 * Brand Promise
 * Market Resarch & Competitive Positioning
 * Everything You Need to Write a Marketing Plan [+ Examples ]
 * Branding vs. Marketing: Finding the Difference
 * Understanding the Differences Between B2B and B2C Marketing
 * 10 Marketing Strategies to Fuel Your Business Growth
 * Top 10 Most Effective Marketing Strategies
 * Never Use a No-Reply Email Address (and What to Do Instead)