Product Management

This page contains resources about Product Management, Digital Product Management and Software Product Management.

General

 * Lean Product Management
 * Agile Product Management
 * Stakeholder Management
 * Product Lifecycle (PLC)
 * Phase 1: Introduction
 * Phase 2: Growth
 * Phase 3: Maturity
 * Phase 4: Decline
 * Product Lifecycle Management (PLM)
 * Product Viability
 * Product Pricing
 * Product Offering
 * Value Ladder
 * Product Management Prioritization frameworks
 * Dual-Track Scrum/ Dual-Track Agile / Dual-Track Development
 * (Product) Discovery Track
 * (Product) Development Track / (Product) Delivery Track
 * GIST Planning
 * Product Yield Potential Radar
 * DACI Decision-Making Framework (i.e. Driver, Approver, Contributors, Informed)

Product Vision and Strategy

 * Product Vision Statement
 * Product goals
 * Product initiatives
 * Strategic Product Planning (SPP) process
 * Product Roadmaps
 * Product Portfolio Roadmap
 * Product Initiatives Roadmap /Product Strategy Roadmap
 * Product Release Roadmap
 * Product Features Roadmap
 * Time-based Product Roadmap (based on Scrum)
 * Theme-based Product Roadmap (based on Kanban)
 * SWOT Analysis (i.e. Strengths, Weaknesses, Opportunities, Threats)
 * Unique Selling Proposition (to help Sales Team)
 * Product Positioning
 * Product differentiation strategy
 * Product differentiation
 * Factors:
 * Quality
 * Design
 * Service and interactions
 * Features and functionalities
 * Customization
 * Pricing
 * Product Metrics:
 * Key Performance Indicators (KPIs)
 * Objectives and Key Results (OKRs)
 * Monthly Run Rate / Monthly Recurring Revenue (MRR)
 * Annual Run Rate / Annual Recurring Revenue (ARR)
 * Customer Lifetime Value (CLV or CLTV) / Lifetime Customer Value (LCV) / Lifetime Value (LTV)
 * Customer Acquisition Cost (CAC)
 * Average Revenue per User (ARU or ARPU)
 * Customer Retention Cost
 * AARRR Framework (i.e. Acquisition, Activation, Retention, Referral and Revenue)
 * Vanity Metrics (e.g. social media followers or views)
 * Client metrics (instead of company metrics):
 * Generated Revenue for Client
 * Cross-sell or Up-sell within Product
 * Number of support requests for features
 * Customer Health Score
 * Qualitative Customer Feedback
 * First Contact Resolution Rate
 * Customer Satisfaction Score (CSAT)

Product Discovery

 * (Lean) Product Discovery (i.e. the main responsibility of a PM)
 * Product Management roles:
 * Product Manager (PM)
 * Product Marketing Manager (PMM)
 * User Experience (UX) Researcher
 * Product Discovery process
 * Phase 1: Product alignment
 * Phase 2: Research and understand your user's problems
 * Phase 3: Ideate potential solutions
 * Phase 4: Creating prototypes and wireframes (but no Product Development)
 * Phase 5: Validating your hypotheses through experiments
 * Phase 6: Refining the Discovery results and preparing Delivery
 * Impact-Uncertainty-Matrix
 * UX Research (vs. UX Design)
 * Quantitative and Qualitative Research
 * Observation
 * Understanding
 * Analysis
 * Interviews
 * Surveys and Questionnaires
 * Card Sorts
 * Usability Tests
 * Tree Tests
 * A/B Tests
 * HEART framework (i.e. Happiness, Engagement, Adoption, Retention, Task Success)
 * Goals-Signals-Metrics process
 * Risk Identification and Assessment process
 * Usability risks
 * Feasibility risks (e.g. software-wise)
 * Stakeholder risks / Business viability risks
 * Value risks
 * Financial risk
 * Business development risk
 * Marketing risk
 * Sales risk
 * Legal risk
 * Ethical risk

Product Development

 * (Agile) Product Development (i.e. main responsibility of PO)
 * Agile/Scrum roles:
 * Product Owner (PO)
 * Scrum Master
 * Scrum Team (Engineers, Designers)
 * Product (Development) Planning
 * Requirements (functional, non-functional, ...)
 * (User) Personas
 * User Stories
 * Use Cases
 * User Story Mapping
 * Product Backlog
 * Sprints
 * Gherkin format / Gherkin Scripting
 * Minimum Viable Product (MVP)
 * Minimum Viable Feature (MVF)
 * Feature prioritization frameworks
 * Cost of delay (CoD)
 * Kano model
 * MoSCoW method
 * Product tree
 * Reach-Impact-Confidence-Effort (RICE)
 * Two-dimensional Matrix Analysis (e.g. value vs cost graph)
 * Weighted shortest job first
 * User Story Mapping


 * Product Development process
 * New Product Development (NPD) framework
 * Design Thinking process
 * Product Design process
 * Product Requirements Management
 * Product Requirements Document (PRD)
 * Lean Product Development (LPD)
 * UX Design
 * Customer Journey Map
 * User Journey Map
 * Prototype
 * Wireframe
 * Mockups
 * Release Plan (before release)
 * Release Notes (after release)
 * Product Delivery

Product Marketing

 * Product-Market fit
 * Qualitative metrics:
 * Word of mouth (WOM)
 * Calls from the media and coverage
 * Quantitative metrics:
 * Net Promoter Score (NPS)
 * Customer Churn rate
 * Growth rate
 * Market share
 * Market Viability
 * Market Validation
 * Customer Validation Interviews
 * Customer Personas / Buyer Personas
 * Definition of market:
 * Potential Available Market (PAM) / Total Market Opportunity
 * Total Addressable Market (TAM)
 * Market Segment / Served Addressable Market (SAM)
 * Target Customer / Serviceable Obtainable Market (SOM) / Target Market
 * (Paying) Customer / Penetrated Market (PM) / Share on Market
 * Competitor Analysis (related to Product)
 * Unique Value Proposition (UVP) / Customer Value Proposition (CVP)
 * Product Launch Plan
 * Market Requirements Document (MRD)
 * Go-To-Market (GTM) Strategy Document
 * Software Demonstrations
 * Product Marketing Videos
 * Pre-sales Enablement
 * Trainings

Video Lectures

 * Digital Product Management: Modern Fundamentals by Alex Cowan
 * Product Design by Chris Saden and Amir Shevat

Lecture Notes

 * TECH 5200: Product Management by Leland Rechis and Josh Hartmann

Product Management

 * Wagenblatt, T. (2019). Software Product Management. Springer International Publishing.
 * Lawley, B., & Schure, P. (2017). Product Management for Dummies. John Wiley & Sons.
 * Anon, J., & de Villaumbrosia, C. G. (2017). The Product Book: How to Become a Great Product Manager. Product School.
 * Banfield, R., Eriksson, M., & Walkingshaw, N. (2017). Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. O'Reilly Media.
 * Olsen, D. (2015). The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. John Wiley & Sons.
 * Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons.
 * Gothelf, J. (2013). Lean UX: Applying lean principles to improve user experience. O'Reilly Media.
 * Mironov, R. (2008). The Art of Product Management: Lessons from a Silicon Valley Innovator. Enthiosys Press.

Web Usability & UX

 * Albert, W., & Tullis, T. (2013). Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies). 2nd Ed. Morgan Kaufmann.
 * Krug, S. (2013). Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter). 3rd Ed. New Riders.
 * Nielsen, J., & Loranger, H. (2006). Prioritizing Web Usability. Pearson Education.
 * Nielsen, J., & Tahir, M. (2001). Homepage Usability: 50 Websites Deconstructed. New Riders Publishing.

Software

 * InVision
 * Figma
 * Atlassian: Jira, Confluence, ...
 * Netlify

General

 * What is product management?
 * Product Management courses on edX
 * “Product Management for Dummies” — short notes
 * The Ultimate Guide to Product Management Prioritization Frameworks
 * Dual-Track Agile
 * What is Dual-Track Agile?
 * How to Price a Product in 5 Steps
 * Demystifying Product Management’s Role in Pricing Strategy
 * Identify Your Product Offering
 * Product Lifecycle
 * Stakeholder
 * Stakeholder Analysis
 * My product management toolkit (33): launch and learn
 * My product management toolkit (20): the art of saying “no”
 * My product management toolkit (22): how to create a product culture?
 * My product management toolkit (12): My 90 day plan as a product person
 * DACI Decision-Making Framework
 * DACI
 * Product Management Tools: What Should Your Product Stack Include?
 * Which tools do product managers use?
 * Intercom
 * The 10 Customer Success Metrics That Actually Matter
 * The First Principles of Product Management
 * Practical Skills for The AI Product Manager
 * What you need to know about product management for AI
 * Rev 2 "Product Management for AI" - Peter Skomoroch
 * Free Product Management books

Roles and Responsibilities

 * Titles, Roles and Responsibilities
 * What is a Chief Product Officer?
 * What is a Product Owner
 * Product Manager vs. Product Owner
 * The Product Manager vs. Product Owner
 * Product Owners vs. Product Managers
 * What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1
 * Project Manager
 * Product Marketing vs Product Management
 * Product Marketing Manager
 * Product Marketing Manager vs. Product Manager: Where Do You Draw the Line?
 * User Experience
 * UX Researcher vs. UX Designer
 * Complete Beginner’s Guide to UX Research
 * Strategy vs. Execution
 * Tactical Work vs. Strategic Work
 * The Difference Between 'Strategic' and 'Tactical' Work
 * My product management toolkit (31): hiring product managers
 * What I’ve learned about hiring product people

Stakeholder Management

 * The Ultimate Guide to Stakeholder Management for Product Managers
 * How Product Managers Should Deal with Different Stakeholder Types
 * Stakeholder Management
 * Stakeholder Management for Product Managers
 * 10 Tips for Product Owners on Stakeholder Management
 * Working with stakeholders in Scrum: The Product Owner Primer
 * Stakeholder Management for Agile Product Owners: 33 Different types of Stakeholders

Product Vision and Strategy

 * Product Strategy
 * Product Vision
 * What are product goals and initiatives?
 * The Activities of a Strategic Product Manager
 * Sticking to Your Product Vision Means Saying “No”
 * The Cost of a Bad Product Strategy
 * 5 Steps to a Winning Product Strategy
 * How to Turn Customer Requests Into Actionable Insight
 * No, Your Customer Is Not Always Right. Why You Need to Validate Customer Requests.
 * 5 Questions Product Managers Should Ask Their Sales Teams
 * Strategies for Effectively Handling Customer Feedback
 * Your Product Outcomes Need to Impact Company KPIs (Otherwise You’re Doing it Wrong)
 * How Product Managers Can Better Tie Metrics to Product Strategy
 * Glossary: Product Metrics
 * How Customer Focussed Are You Really? - How to implement customer obsession in your optimization process
 * What is a strategic product planning process?
 * Creating a Strategic Product Plan
 * Product Planning: What to Do, with Whom, and When?
 * Product Planning
 * Introduction to Product Strategy
 * How to Develop a Product Strategy Your Competitors Will Love
 * Better Product Strategy Meetings in 5 Steps
 * SWOT Analysis
 * Product Differentiation
 * Unique Selling Proposition
 * Value Proposition
 * How Product Managers Can Write More Compelling Value Propositions
 * My product management toolkit (2) — Product strategy

Product Discovery

 * What is Lean Discovery?
 * Lean Product Discovery
 * Beyond Lean and Agile
 * Agile Product Discovery
 * The Age of Product Discovery: Part I
 * My Product Management Toolkit (13): Continuous Discovery
 * Product Discovery: A Practical Guide for Agile Teams (2020) (PDF)
 * Planning Product Discovery
 * Product Discovery: Pitfalls and Anti-Patterns
 * Risk Identification & Assessment - New Product Launch
 * My product management toolkit (36): Google’s HEART framework
 * How to Use the Google HEART Framework to Measure and Improve Your App’s UX
 * The Top 10 Books about UX Research
 * 8 Essential Books on UX Research
 * The Practical Beginner’s Guide to User Research
 * How to tackle a design sprint?
 * 6 steps for conducting better product discovery
 * Product Discovery Methods
 * What Is a Product Discovery Phase?

Roadmaps

 * Roadmap
 * A Beginner’s Guide to Product Roadmaps
 * The Ultimate Guide to a Product Roadmap
 * The Essentialist’s Way to Building Better Products
 * How Do Roadmaps Fit into Continuous Delivery?
 * What is a product portfolio roadmap?
 * Digital Marketing Roadmap Template
 * Engineering Roadmap Template
 * Project Roadmap
 * What Is a Strategic Roadmap?
 * Four Steps to Creating a Strategy-Based Team Roadmap: Why Starting with Vision Matters
 * Product Roadmaps: Creating a Compelling Vision
 * Product Strategy and your Roadmap
 * Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

Product Development

 * What is user story mapping?
 * A Guide to User Story Mapping: Templates and Examples (How to Map User Stories)
 * Basics of User Story Mapping
 * User Story Mapping in Practice
 * How to create a User Story Map
 * Product Development
 * What is an Agile Framework?
 * What is scrum?
 * What is a sprint and how is it managed?
 * Innovation for Everyone: Everything You Need to Know About New Product Development
 * Stages Process Steps of New Product Development
 * The New Product Development Process(NPD) - Obtain new products
 * 8 Step Process Perfects New Product Development
 * Lean Product Development Principles and Practices
 * What Is the Lean Product Development Process by OpenX Senior PM
 * Product Development Process
 * Lean Product Development Step-by-Step Guide
 * A Quick 5 Step Guide to Lean Product Development
 * Lean Product Development using Design Thinking
 * What is Design Thinking?
 * What is Design Thinking?
 * Product Design
 * What is a Minimum Viable Product (MVP)?
 * Customer Journey Map
 * A Customer Journey Map of the ProductPlan First Time User Experience
 * Product Requirements Management
 * What is a Product Requirements Document (PRD)?
 * How to Write a Product Requirements Document Template
 * Product requirements documents, downsized
 * Use cases
 * Use Case Analysis: How to Identify Actors?
 * Use Case Diagrams - Tutorial
 * Use Case Diagram Tutorial
 * My product management toolkit (5): assumptions and hypotheses
 * What is your Riskiest Assumption?
 * What Product Assumptions Are You Making?
 * Introducing the Riskiest Assumption Canvas
 * An Introduction to Gherkin Scripting
 * 8 product prioritization frameworks

Product Marketing

 * Product Marketing Contribution
 * What Is Product Marketing?
 * What is the difference between Product Marketing and Marketing?
 * 5 Product Marketing Lessons I Learned at INBOUND 2018
 * Product Introduction (Go-to-Market)
 * How to Achieve Product-Market Fit in Six Steps
 * Product-Market Fit
 * What Is Product-Market Fit?
 * My product management toolkit (37): product / market fit survey
 * Product-Market Fit
 * What Is Product-Market Fit? Product-Market Fit In A Nutshell
 * Product-Market Fit: What Does It Mean And How To Find It
 * Product/Market Fit: What it really means, How to Measure it, and Where to find it
 * How to plan a killer product launch in 6 steps
 * 5 Things to Avoid for a Successful Product Launch Plan
 * The Marketing Plan vs. the Launch Plan
 * Product Launch Plan Template
 * Marketing Plan Template
 * What is a Product Launch Plan?
 * Product Launch
 * What is a Go-To-Market Strategy Template?
 * Market Requirements Document - What is a MRD?
 * Market Requirements Document (MRD)
 * Leveraging Data Science
 * My product management toolkit (39): go-to-market checklist
 * Market Validation
 * 9 Tips for Better Customer Validation Interviews
 * Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea
 * My product management toolkit (29): analysing competitors
 * My product management toolkit (17): Assess market viability
 * My product management toolkit (11): Assessing the market
 * Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis
 * Do product research: analyze the competition and interview potential customers
 * Target Market vs. Target Customer
 * TAM (Total addressable market)
 * SAM (Served Available Market, Serviceable Addressable Market)
 * SOM (Serviceable Obtainable Market)
 * Market Segment
 * Target Market
 * Customer