Entrepreneurship

Subfields and Concepts[edit]

Levels of Management:
- Strategic Management
  - Corporate strategy (i.e. What?) - Senior Management
  - Business strategy (i.e. How?) - Middle Management
- Operations management
Company Strategy
Mission and Vision Statements
Values
Niche
Microniche
Competitive advantage
- Lower cost
- Product differentiation
Minimum Viable Product (MVP)
Minimum Viable Feature (MVF)
Minimum Viable Assets (MVAs)
SWOT Analysis (i.e. Strengths, Weaknesses, Opportunities, Threats)

Distribution Channel & Distribution Strategy
Customer Acquisition Models & Customer Acquisition Strategies
User Acquisition Models
- Free (i.e. "you are the product")
- Free trial
- Freemium (i.e. Free and Premium)
Monetization Strategy
Revenue Streams
Types of Revenue:
- Recurring
- Transactional
- Project
- Service
Revenue Models
- Advertising
- Affiliate
- Arbitrage
- Commission
- Data Sales (i.e. "you are the product")
- Donation
- Fee-for-service
- Interest-based
- Licensing
- Markup
- Pay-Per-User (PPU)
- Rent/Lease
- Subscription
- Web/Direct Sales
Pricing Models & Pricing Strategies (if software product is charged)
- (Perpetual) Licence
- (On-premise) Subscription-based
- Software as a Service (SaaS)
Business Models
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Consumer-to-Consumer (C2C) / Peer-to-peer (P2P)
- Social Networking Service / Social Networking Site / Social Media (i.e. free users)
- SaaS (i.e. paid users)
- Electronic Commerce / E-commerce (i.e. buyers only)
- (Online) Marketplace (i.e. buyers and sellers)
Business Model Canvas
Lean Canvas
Blitzscaling Business Model Innovation Canvas
Exit Strategies
- Merger & Acquisition (M&A)
- Initial Public Offering (IPO)
- Management buyout
- Family succession
- Liquidation and close

Shelton, H. (2014). The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-By-Step Guide to Creating a Plan That Gets Results. Summit Valley Press.
Thiel, P. A., & Masters, B. (2014). Zero to One: Notes on Startups, or How to Build the Future. Currency.
Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons.
Senor, D., & Singer, S. (2011). Start-up Nation: The Story of Israel's Economic Miracle. Twelve.
Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.
Hazelgren, B., & Covello, J. (2006). The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans. Sourcebooks.
Abrams, R. M. (2003). The Successful Business Plan: Secrets and Strategies. 4th Ed. The Planning Shop.