Entrepreneurship

From Ioannis Kourouklides
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This page contains resources about Entrepreneurship, Intrapreneurship and new ventures (startups) regarding innovative products and emerging technologies.

Subfields and Concepts[edit]

General[edit]

  • Lean Methodology
  • Learn startup (vs. Corporation)
  • Agile Methodology
    • Scrum
    • Kanban
  • Social Entrepreneurship
  • Total Enterprise Value (TEV) / Enterprise Value vs Equity Value
  • (Startup) Incubator and Accelerator
  • User vs. Customer vs. Consumer
  • Network effect

Overall strategy[edit]

  • Levels of Management:
    • Strategic Management
      • Corporate strategy (i.e. What?) - Senior Management
      • Business strategy (i.e. How?) - Middle Management
    • Operations management
  • Company Strategy
  • Mission and Vision Statements
  • Values
  • Niche
  • Microniche
  • Competitive advantage
    • Lower cost
    • Product differentiation
  • Minimum Viable Product (MVP)
  • Minimum Viable Feature (MVF)
  • Minimum Viable Assets (MVAs)
  • SWOT Analysis (i.e. Strengths, Weaknesses, Opportunities, Threats)

Business Models[edit]

  • Distribution Channel & Distribution Strategy
  • Customer Acquisition Models & Customer Acquisition Strategies
  • User Acquisition Models
    • Free (i.e. "you are the product")
    • Free trial
    • Freemium (i.e. Free and Premium)
  • Monetization Strategy
  • Revenue Streams
  • Types of Revenue:
    • Recurring
    • Transactional
    • Project
    • Service
  • Revenue Models
    • Advertising
    • Affiliate
    • Arbitrage
    • Commission
    • Data Sales (i.e. "you are the product")
    • Donation
    • Fee-for-service
    • Interest-based
    • Licensing
    • Markup
    • Pay-Per-User (PPU)
    • Rent/Lease
    • Subscription
    • Web/Direct Sales
  • Pricing Models & Pricing Strategies (if software product is charged)
    • (Perpetual) Licence - one-time fee
    • (On-premise) Subscription-based - recurring billing
    • Software as a Service (SaaS) - recurring billing
  • Pricing Plans & Billing
    • One-time fee / One-off fee
    • Recurring billing / Subscription billing
      • Fixed recurring billing / Regular recurring billing
      • Variable recurring billing / Irregular recurring billing (for usage-based services)
        • Volume pricing
        • Tiered pricing
        • Single-tier pricing
  • Payment Models
    • One-time payment
    • Recurring payment
  • Business Models
    • Business-to-Business (B2B)
    • Business-to-Consumer (B2C)
    • Consumer-to-Consumer (C2C) / Peer-to-peer (P2P)
    • Social Networking Service / Social Networking Site / Social Media (i.e. free users)
    • SaaS (i.e. paid users)
    • Electronic Commerce / E-commerce (i.e. buyers only)
    • (Online) Marketplace (i.e. buyers and sellers)
  • Business Model Canvas
  • Lean Canvas
  • Blitzscaling Business Model Innovation Canvas
  • Exit Strategies
    • Merger & Acquisition (M&A)
    • Initial Public Offering (IPO)
    • Management buyout
    • Family succession
    • Liquidation and close

Business Plan & Risks[edit]

  • Elevator Pitch
  • (Investor) Pitch Deck
  • Executive Summary
  • Marketing Strategy
  • Sales Strategy
  • Business Plan
  • Operational Plan
  • Financial Plan
  • Types of risk in a startup or a new venture:
    • Product risk
    • Market risk (Market timing, Market adoption, Market size, Product-Market fit)
    • Team and Execution risk (from founders' perspective)
    • People risk
    • Financial risk
    • Capitalization structure risk
    • Competitive risk
    • Business model risk
    • Technology risk (especially in CleanTech and Hardware)
    • Platform risk
    • Venture management risk
    • Legal and regulatory risk
    • Operational risk (e.g. operational scalability)
    • Systemic risks

Contracts and legal documents[edit]

  • (Pre-Incorporation) Founders Agreement
  • Stock Restriction Agreement / Restricted Stock Agreement
  • Articles of Association
  • Memorandum of Association / Memorandum
  • Employee Stock Purchase Plan (ESPP)
  • Stock Option Plan / Equity Incentive Plan
  • Term Sheet
  • Subscription Agreement / Share Purchase Agreements
  • Revenue Sharing Agreement / Profit Sharing Agreement

Online courses[edit]

Video Lectures[edit]


Lecture Notes[edit]

Books[edit]

  • Mochary, M. (2019). The Great CEO Within: The Tactical Guide to Company Building. Mochary Films.
  • Shelton, H. (2014). The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-By-Step Guide to Creating a Plan That Gets Results. Summit Valley Press.
  • Thiel, P. A., & Masters, B. (2014). Zero to One: Notes on Startups, or How to Build the Future. Currency.
  • Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons.
  • Senor, D., & Singer, S. (2011). Start-up Nation: The Story of Israel's Economic Miracle. Twelve.
  • Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.
  • Hazelgren, B., & Covello, J. (2006). The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans. Sourcebooks.
  • Abrams, R. M. (2003). The Successful Business Plan: Secrets and Strategies. 4th Ed. The Planning Shop.

Software[edit]

See also[edit]

Other Resources[edit]

General[edit]

Overall strategy[edit]

Business Models[edit]

Business Plan & Risks[edit]

Angel, VC and other funding[edit]

Legal aspects[edit]

Document templates and paperwork[edit]

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