Marketing
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This page contains resources about Marketing and Branding.
Subfields and Concepts[edit]
General[edit]
- Lean Marketing
- Agile Marketing
- Business-to-Business (B2B) Marketing
- Business-to-Consumer (B2C) Marketing
- Growth Hacking
- Growth Marketing
- Traction
- Marketing Campaign
- Public Relations (PR)
- Offline Advertising / Offline Marketing
- Print media (for example newspapers, magazines, flyers and brochures),
- Radio and Television advertisements
- Mobile phone messages (SMS and MMS) and callback
- Online Advertising / Online Marketing / Internet Advertising / Internet Marketing
- Affiliate Marketing
- (Digital) Display Advertising / Banner Advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Video Advertising
- Content Marketing
- Influencer Marketing
- PPC Marketing (i.e. Pay-Per-Click)
- Digital Marketing
- Online Marketing
- Radio and Television advertisements
- Mobile phone messages (SMS and MMS) and callback
- Brand Marketing
- Word of Mouth (WOM) Advertising
Tools[edit]
- Content Management System (CMS)
- Customer Relationship Management (CRM)
- Chatbots
Marketing Strategy[edit]
- Marketing Plan
- Marketing mix (or "Four P's")
- Product
- Price
- Place
- Promotion
- Unique Value Proposition (UVP) / Customer Value Proposition (CVP)
- Value Parity and Value Wedge
- Marketing Research / Market Research
- Competitive Positioning
- SWOT Analysis (i.e. Strengths, Weaknesses, Opportunities, Threats)
- Branding
- Logo
- Mission and Vision Statements
- Values
- Tagline and Slogan (i.e. mini-mission statement)
- Brand Positioning Statement
- Brand Messaging
- Brand Promise
- Marketing Metrics:
- AARRR Framework (i.e. Acquisition, Activation, Retention, Referral and Revenue)
Online courses[edit]
Video Lectures[edit]
Lecture Notes[edit]
Books[edit]
- Weinberg, G., & Mares, J. (2015). Traction: How Any Startup Can Achieve Explosive Customer Growth. Penguin.
- Moore, G. A. (2014). Crossing the Chasm. 3rd Ed. Harper Business.
Software[edit]
See also[edit]
Other Resources[edit]
General[edit]
- Growth Marketing
- Marketing (HubSpot) - Blog
- How to Launch a Marketing Campaign for Your Small Business in 7 Easy Steps
- How to Create Your First Marketing Campaign
- Branding vs. Marketing: Finding the Difference
- Understanding the Differences Between B2B and B2C Marketing
- 10 Marketing Strategies to Fuel Your Business Growth
- Top 10 Most Effective Marketing Strategies
- Never Use a No-Reply Email Address (and What to Do Instead)
- Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them
- Why Using a No-Reply Address Is an Email Marketing No-No
- The NoReply Dilemma: Best Practices For Your Email Strategy
Tools[edit]
- Install Intercom on your WordPress site
- HubSpot WordPress Plugin
- 5 Best Heatmap Plugins for WordPress
- The 16 Best WordPress Analytics Plugins in 2020
- Enhanced Ecommerce Google Analytics Plugin for WooCommerce
- 15 Best WordPress Plugins for Increasing Traffic to Your Blog
- 1,000 Free Digital Marketing Tools And Resources
- 48 Best Online Marketing Tools to Boost Your Business [Many Are FREE]
- 51 Digital Marketing Tools Used By Experts In The Field
- Top 100 Digital Marketing Tools for 2020
- 50+ Free Marketing Tools Every Digital Marketer needs
- The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools
Marketing Strategy[edit]
- The Basics of Branding
- What Is Branding And Why Is It Important For Your Business?
- The definitive guide to branding
- Why Your Brand Needs a Tagline and Slogan in 2020
- 50 Best Advertising Slogans of Modern Brands
- 27 Companies With Really Catchy Slogans & Brand Taglines
- 15 Perfect Tagline Examples from Brands of All Sizes
- How to Create Brand Messaging that Really Resonates
- 5 Examples of Strategic Brand Messaging
- How to Craft Your Brand Messaging (With Free Template)
- How to Craft Brand Messaging Your Target Audience Will Love
- The 9 essential components of brand messaging
- Brand Positioning and Messaging: More Than A Mission Statement
- Marketing Foundations: Brand, Positioning and Messaging
- Positioning vs. Messaging
- How to Write a Brand Positioning Statement With Steely Confidence (and Examples)
- Positioning Statement Vs. Value Proposition
- Brand Positioning Statements (with 8 Examples)
- How to Create Strong Brand Positioning in Your Market
- Craft a Positioning Statement With This Template & Examples
- How to write a brand positioning statement
- Branding vs. Positioning. Is there a difference and why does it matter?
- Brand Promise
- Market Resarch & Competitive Positioning
- Everything You Need to Write a Marketing Plan [+ Examples]