Product Management

This page contains resources about Product Management, Digital Product Management and Software Product Management.

Subfields and Concepts[edit]

Lean Product Management
Agile Product Management
Stakeholder Management
Product Lifecycle (PLC)
- Phase 1: Introduction
- Phase 2: Growth
- Phase 3: Maturity
- Phase 4: Decline
Product Lifecycle Management (PLM)
Product Viability
- Product Pricing
- Product Offering
Value Ladder
Product Management Prioritization frameworks
- Dual-Track Scrum/ Dual-Track Agile / Dual-Track Development
  - (Product) Discovery Track
  - (Product) Development Track
- GIST Planning
Product Yield Potential Radar
DACI Decision-Making Framework (i.e. Driver, Approver, Contributors, Informed)

(Lean) Product Discovery (i.e. the main responsibility of a PM)
- Product Management roles:
  - Product Manager (PM)
  - Product Marketing Manager (PMM)
  - User Experience (UX) Researcher
Product Discovery process
- Phase 1: Product alignment
- Phase 2: Research and understand your user's problems
- Phase 3: Ideate potential solutions
- Phase 4: Creating prototypes and wireframes (but no Product Development)
- Phase 5: Validating your hypotheses through experiments
- Phase 6: Refining the Discovery results and preparing Delivery
UX Research (vs. UX Design)
- Quantitative and Qualitative Research
- Observation
- Understanding
- Analysis
- Interviews
- Surveys and Questionnaires
- Card Sorts
- Usability Tests
- Tree Tests
- A/B Tests
- HEART framework (i.e. Happiness, Engagement, Adoption, Retention, Task Success)
- Goals-Signals-Metrics process
Risk Identification and Assessment process
- Usability risks
- Feasibility risks (e.g. software-wise)
- Stakeholder risks / Business viability risks
- Value risks
  - Financial risk
  - Business development risk
  - Marketing risk
  - Sales risk
  - Legal risk
  - Ethical risk

(Agile) Product Development (i.e. main responsibility of PO)
- Agile/Scrum roles:
  - Product Owner (PO)
  - Scrum Master
  - Scrum Team (Engineers, Designers)
- Product (Development) Planning
  - Requirements
  - (User) Personas
  - User Stories
  - Use Cases
  - User Story Mapping
  - Product Backlog
  - Sprints
Minimum Viable Product (MVP)
Minimum Viable Feature (MVF)
Product Development process
- New Product Development (NPD) framework
- Design Thinking process
- Product Design process
Product Roadmap
Impact-Uncertainty-Matrix
Product Requirements Management
- Product Requirements Document (PRD)
Lean Product Development (LPD)
UX Design
- Customer Journey Map
- User Journey Map
- Prototype
- Wireframe
- Mockups
Release Plan (before release)
Release Notes (after release)
Product Delivery

Wagenblatt, T. (2019). Software Product Management. Springer International Publishing.
Lawley, B., & Schure, P. (2017). Product Management for Dummies. John Wiley & Sons.
Anon, J., & de Villaumbrosia, C. G. (2017). The Product Book: How to Become a Great Product Manager. Product School.
Banfield, R., Eriksson, M., & Walkingshaw, N. (2017). Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. O'Reilly Media.
Olsen, D. (2015). The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. John Wiley & Sons.
Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons.
Gothelf, J. (2013). Lean UX: Applying lean principles to improve user experience. O'Reilly Media.
Mironov, R. (2008). The Art of Product Management: Lessons from a Silicon Valley Innovator. Enthiosys Press.