Product Management
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This page contains resources about Product Management, Digital Product Management and Software Product Management.
Subfields and Concepts[edit]
General[edit]
- Lean Product Management
- Agile Product Management
- Stakeholder Management
- Product Lifecycle (PLC)
- Phase 1: Introduction
- Phase 2: Growth
- Phase 3: Maturity
- Phase 4: Decline
- Product Lifecycle Management (PLM)
- Product Viability
- Product Pricing
- Product Offering
- Value Ladder
- Product Management Prioritization frameworks
- Dual-Track Scrum/ Dual-Track Agile / Dual-Track Development
- (Product) Discovery Track
- (Product) Development Track
- GIST Planning
- Dual-Track Scrum/ Dual-Track Agile / Dual-Track Development
- Product Yield Potential Radar
- DACI Decision-Making Framework (i.e. Driver, Approver, Contributors, Informed)
Product Vision and Strategy[edit]
- Product Vision Statement
- Strategic goals
- Initiatives
- Strategic Roadmap
- Strategic Product Planning (SPP) process
- SWOT Analysis (i.e. Strengths, Weaknesses, Opportunities, Threats)
- Unique Selling Proposition (to help Sales Team)
- Product Positioning
- Product differentiation strategy
- Product differentiation
- Factors:
- Quality
- Design
- Service and interactions
- Features and functionalities
- Customization
- Pricing
- Factors:
- Product Metrics:
- Key Performance Indicators (KPIs)
- Customer Lifetime Value (CLV or CLTV) / Lifetime Customer Value (LCV) / Lifetime Value (LTV)
- Monthly Run Rate / Monthly Recurring Revenue (MRR)
- Annual Run Rate / Annual Recurring Revenue (ARR)
- Average Revenue per User (ARU or ARPU)
- Objectives and Key Results (OKRs)
- Customer Acquisition Cost (CAC)
- Customer Retention Cost
- AARRR Framework (i.e. Acquisition, Activation, Retention, Referral and Revenue)
- Vanity Metrics (e.g. social media followers or views)
- Client metrics (instead of company metrics):
- Generated Revenue for Client
- Cross-sell or Up-sell within Product
- Number of support requests for features
- Customer Health Score
- Qualitative Customer Feedback
- First Contact Resolution Rate
- Customer Satisfaction Score (CSAT)
Product Discovery[edit]
- (Lean) Product Discovery (i.e. the main responsibility of a PM)
- Product Management roles:
- Product Manager (PM)
- Product Marketing Manager (PMM)
- User Experience (UX) Researcher
- Product Management roles:
- Product Discovery process
- Phase 1: Product alignment
- Phase 2: Research and understand your user's problems
- Phase 3: Ideate potential solutions
- Phase 4: Creating prototypes and wireframes (but no Product Development)
- Phase 5: Validating your hypotheses through experiments
- Phase 6: Refining the Discovery results and preparing Delivery
- UX Research (vs. UX Design)
- Quantitative and Qualitative Research
- Observation
- Understanding
- Analysis
- Interviews
- Surveys and Questionnaires
- Card Sorts
- Usability Tests
- Tree Tests
- A/B Tests
- HEART framework (i.e. Happiness, Engagement, Adoption, Retention, Task Success)
- Goals-Signals-Metrics process
- Risk Identification and Assessment process
- Usability risks
- Feasibility risks (e.g. software-wise)
- Stakeholder risks / Business viability risks
- Value risks
- Financial risk
- Business development risk
- Marketing risk
- Sales risk
- Legal risk
- Ethical risk
Product Development[edit]
- (Agile) Product Development (i.e. main responsibility of PO)
- Agile/Scrum roles:
- Product Owner (PO)
- Scrum Master
- Scrum Team (Engineers, Designers)
- Product (Development) Planning
- Requirements
- (User) Personas
- User Stories
- Use Cases
- User Story Mapping
- Product Backlog
- Sprints
- Agile/Scrum roles:
- Minimum Viable Product (MVP)
- Minimum Viable Feature (MVF)
- Product Development process
- New Product Development (NPD) framework
- Design Thinking process
- Product Design process
- Product Roadmap
- Impact-Uncertainty-Matrix
- Product Requirements Management
- Product Requirements Document (PRD)
- Lean Product Development (LPD)
- UX Design
- Customer Journey Map
- User Journey Map
- Prototype
- Wireframe
- Mockups
- Release Plan (before release)
- Release Notes (after release)
- Product Delivery
Product Marketing[edit]
- Product-Market fit
- Qualitative metrics:
- Word of mouth (WOM)
- Calls from the media and coverage
- Quantitative metrics:
- Net Promoter Score (NPS)
- Customer Churn rate
- Growth rate
- Market share
- Qualitative metrics:
- Market Viability
- Market Validation
- Customer Validation Interviews
- Customer Persona / Buyer Persona
- Definition of market:
- Potential Available Market (PAM) / Total Market Opportunity
- Total Addressable Market (TAM)
- Market Segment / Served Addressable Market (SAM)
- Target Customer / Serviceable Obtainable Market (SOM) / Target Market
- (Paying) Customer / Penetrated Market (PM) / Share on Market
- Competitor Analysis (related to Product)
- Unique Value Proposition (UVP) / Customer Value Proposition (CVP)
- Product Launch Plan
- Market Requirements Document (MRD)
- Go-To-Market (GTM) Strategy Document
- Software Demonstrations
- Product Marketing Videos
- Pre-sales Enablement
- Trainings
Online courses[edit]
Video Lectures[edit]
- Digital Product Management: Modern Fundamentals by Alex Cowan
- Product Design by Chris Saden and Amir Shevat
Lecture Notes[edit]
Books[edit]
- Wagenblatt, T. (2019). Software Product Management. Springer International Publishing.
- Lawley, B., & Schure, P. (2017). Product Management for Dummies. John Wiley & Sons.
- Anon, J., & de Villaumbrosia, C. G. (2017). The Product Book: How to Become a Great Product Manager. Product School.
- Banfield, R., Eriksson, M., & Walkingshaw, N. (2017). Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. O'Reilly Media.
- Olsen, D. (2015). The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. John Wiley & Sons.
- Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons.
- Gothelf, J. (2013). Lean UX: Applying lean principles to improve user experience. O'Reilly Media.
- Mironov, R. (2008). The Art of Product Management: Lessons from a Silicon Valley Innovator. Enthiosys Press.
Software[edit]
See also[edit]
Other Resources[edit]
General[edit]
- What is product management?
- Product Management courses on edX
- “Product Management for Dummies” — short notes
- The Ultimate Guide to Product Management Prioritization Frameworks
- Dual-Track Agile
- What is Dual-Track Agile?
- How to Price a Product in 5 Steps
- Demystifying Product Management’s Role in Pricing Strategy
- Identify Your Product Offering
- Product Lifecycle
- Stakeholder
- Stakeholder Analysis
- My product management toolkit (33): launch and learn
- My product management toolkit (20): the art of saying “no”
- My product management toolkit (22): how to create a product culture?
- My product management toolkit (12): My 90 day plan as a product person
- DACI Decision-Making Framework
- DACI
- Product Management Tools: What Should Your Product Stack Include?
- Which tools do product managers use?
- Intercom
- The 10 Customer Success Metrics That Actually Matter
- The First Principles of Product Management
- Practical Skills for The AI Product Manager
- What you need to know about product management for AI
- Rev 2 "Product Management for AI" - Peter Skomoroch
Roles and Responsibilities[edit]
- Titles, Roles and Responsibilities
- What is a Chief Product Officer?
- What is a Product Owner
- Product Manager vs. Product Owner
- The Product Manager vs. Product Owner
- Product Owners vs. Product Managers
- What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1
- Project Manager
- Product Marketing vs Product Management
- Product Marketing Manager
- Product Marketing Manager vs. Product Manager: Where Do You Draw the Line?
- User Experience
- UX Researcher vs. UX Designer
- Complete Beginner’s Guide to UX Research
- Strategy vs. Execution
- Tactical Work vs. Strategic Work
- The Difference Between 'Strategic' and 'Tactical' Work
- My product management toolkit (31): hiring product managers
- What I’ve learned about hiring product people
Stakeholder Management[edit]
- The Ultimate Guide to Stakeholder Management for Product Managers
- How Product Managers Should Deal with Different Stakeholder Types
- Stakeholder Management
- Stakeholder Management for Product Managers
- 10 Tips for Product Owners on Stakeholder Management
- Working with stakeholders in Scrum: The Product Owner Primer
- Stakeholder Management for Agile Product Owners: 33 Different types of Stakeholders
Product Vision and Strategy[edit]
- Product Strategy
- Product Vision
- Four Steps to Creating a Strategy-Based Team Roadmap: Why Starting with Vision Matters
- Product Roadmaps: Creating a Compelling Vision
- Product Strategy and your Roadmap
- The Activities of a Strategic Product Manager
- Sticking to Your Product Vision Means Saying “No”
- The Cost of a Bad Product Strategy
- Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy
- 5 Steps to a Winning Product Strategy
- How to Turn Customer Requests Into Actionable Insight
- No, Your Customer Is Not Always Right. Why You Need to Validate Customer Requests.
- 5 Questions Product Managers Should Ask Their Sales Teams
- Strategies for Effectively Handling Customer Feedback
- Your Product Outcomes Need to Impact Company KPIs (Otherwise You’re Doing it Wrong)
- How Product Managers Can Better Tie Metrics to Product Strategy
- Glossary: Product Metrics
- How Customer Focussed Are You Really? - How to implement customer obsession in your optimization process
- What is a strategic product planning process?
- Product Planning: What to Do, with Whom, and When?
- Product Planning
- Introduction to Product Strategy
- How to Develop a Product Strategy Your Competitors Will Love
- Better Product Strategy Meetings in 5 Steps
- SWOT Analysis
- Product Differentiation
- Unique Selling Proposition
- Value Proposition
- How Product Managers Can Write More Compelling Value Propositions
- My product management toolkit (2) — Product strategy
Product Discovery[edit]
- What is Lean Discovery?
- Lean Product Discovery
- Beyond Lean and Agile
- Agile Product Discovery
- The Age of Product Discovery: Part I
- My Product Management Toolkit (13): Continuous Discovery
- Product Discovery: A Practical Guide for Agile Teams (2020) (PDF)
- Planning Product Discovery
- Product Discovery: Pitfalls and Anti-Patterns
- Risk Identification & Assessment - New Product Launch
- My product management toolkit (36): Google’s HEART framework
- How to Use the Google HEART Framework to Measure and Improve Your App’s UX
- The Top 10 Books about UX Research
- 8 Essential Books on UX Research
- The Practical Beginner’s Guide to User Research
- How to tackle a design sprint?
- 6 steps for conducting better product discovery
- Product Discovery Methods
Roadmaps[edit]
- Roadmap
- A Beginner’s Guide to Product Roadmaps
- The Ultimate Guide to a Product Roadmap
- The Essentialist’s Way to Building Better Products
- How Do Roadmaps Fit into Continuous Delivery?
- What is a product portfolio roadmap?
- Digital Marketing Roadmap Template
- Engineering Roadmap Template
- Project Roadmap
Product Development[edit]
- What is user story mapping?
- A Guide to User Story Mapping: Templates and Examples (How to Map User Stories)
- Basics of User Story Mapping
- User Story Mapping in Practice
- How to create a User Story Map
- Product Development
- What is an Agile Framework?
- What is scrum?
- What is a sprint and how is it managed?
- Innovation for Everyone: Everything You Need to Know About New Product Development
- Stages Process Steps of New Product Development
- The New Product Development Process(NPD) - Obtain new products
- 8 Step Process Perfects New Product Development
- Lean Product Development Principles and Practices
- What Is the Lean Product Development Process by OpenX Senior PM
- Product Development Process
- Lean Product Development Step-by-Step Guide
- A Quick 5 Step Guide to Lean Product Development
- Lean Product Development using Design Thinking
- What is Design Thinking?
- What is Design Thinking?
- Product Design
- What is a Minimum Viable Product (MVP)?
- Customer Journey Map
- A Customer Journey Map of the ProductPlan First Time User Experience
- Product Requirements Management
- What is a Product Requirements Document (PRD)?
- How to Write a Product Requirements Document Template
- Use cases
- Use Case Analysis: How to Identify Actors?
- Use Case Diagrams - Tutorial
- Use Case Diagram Tutorial
- My product management toolkit (5): assumptions and hypotheses
- What is your Riskiest Assumption?
- What Product Assumptions Are You Making?
- Introducing the Riskiest Assumption Canvas
Product Marketing[edit]
- Product Marketing Contribution
- What Is Product Marketing?
- What is the difference between Product Marketing and Marketing?
- 5 Product Marketing Lessons I Learned at INBOUND 2018
- Product Introduction (Go-to-Market)
- How to Achieve Product-Market Fit in Six Steps
- Product-Market Fit
- What Is Product-Market Fit?
- My product management toolkit (37): product / market fit survey
- Product-Market Fit
- What Is Product-Market Fit? Product-Market Fit In A Nutshell
- Product-Market Fit: What Does It Mean And How To Find It
- How to plan a killer product launch in 6 steps
- 5 Things to Avoid for a Successful Product Launch Plan
- The Marketing Plan vs. the Launch Plan
- Product Launch Plan Template
- Marketing Plan Template
- What is a Product Launch Plan?
- Product Launch
- What is a Go-To-Market Strategy Template?
- Market Requirements Document - What is a MRD?
- Market Requirements Document (MRD)
- Leveraging Data Science
- My product management toolkit (39): go-to-market checklist
- Market Validation
- 9 Tips for Better Customer Validation Interviews
- Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea
- My product management toolkit (29): analysing competitors
- My product management toolkit (17): Assess market viability
- My product management toolkit (11): Assessing the market
- Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis
- Do product research: analyze the competition and interview potential customers
- Target Market vs. Target Customer
- TAM (Total addressable market)
- SAM (Served Available Market, Serviceable Addressable Market)
- SOM (Serviceable Obtainable Market)
- Market Segment
- Target Market
- Customer